Welcome to our newest 2021 Summit Sponsors!

Telescopic Seating Systems

Moving Image Technologies

TK Architects

JBL Professional by Harman

Martin Frost & Hill Attorneys

Sponsorships are still open if you would like to be added to this list! Find out more info HERE

Welcome to the newest sponsors of the 2021 Summit!

Spotlight Cinema Networks

Franklin Designs

GDC

Encore Seating

JKRP Architects

Kernel Seasons

Theater Toolkit

Call Connect by Venue Valet

Your support is appreciated! If you would like your company to be part of our sponsor team, email us!

ICA and Boxoffice Pro Present : Road to Recovery: Theatrical  Exhibition in 2021

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With Germany, France and most of UK going into a second lockdown within a week of each other, cinemas in three of Europe’s biggest markets once again find themselves shuttered. We speak to industry leaders in all three territories about what to expect during this second involuntary intermission

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# CJCinemaSummit will enable industry stakeholders to stay connected to the industry and gain key up to date insights as well as to ask questions and support each other through these turbulent times.

The sole aim is to create a virtual meeting space with a regular schedule where speakers will share industry information, as well as enabling a space for round tables and audience participation.

If you would like to attend the National Associations of Concessions ReTreat week, register below. Our very own OG Theresa Boysen of Kernels Seasons will be presenting during the conference. Make sure you enter ” DINE IN CINEMA SUMMIT” in the comment section.

REGISTER HERE

Even as flying and physical meetings are cancelled, the show must go on for cinema trade shows. How do you re-create the show reels, product announcements and ‘buzz’ of shows like CineAsia and Expocine when you can’t actually be in Bangkok or São Paulo? We talk to the organisers to see how they have adapted to Covid times.

A special thank you to Lucy Jones from Comscore, Marcelo Lima from Tonks, and Jonathan Wolf from AFM.

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This week’s vendor spotlight is Mark Collins, Senior Manager of Global Cinema, of JBL Professional by Harman. You may reach out to him at 214-985-3138 or via email at [email protected] with any questions you have for him.

1. Why is your product necessary for the movie theater industry?

We provide the sound.  Very important since the “Jazz Singer” 1927

2. What are the 5 most common mistakes people make when selecting your items?

Selecting the correct speakers and amps for the size of the theater
Placement of speakers in the theaters
Relying on low cost only when selecting equipment
Working with a true cinema installer, not jus an AV company
Not waiting until the last minute to install.  Leave time for setup and commissioning
Not enough SUBs

3. What should be the top 3 things one should consider when purchasing your items?

Company long term representation
Value
In house expertise

4. What  do you like best about the theater industry?

I have done this all my life.   I still get a thrill when you sit in a new theater showing to the first audience with perfect picture and sound.

5. What is one thing you have learned during COVID?

Do not take for granted that the theater will just come back, every exhibitor has to reinvent their business.

In addition to David Bell, Head of Global Leisure, Savills UK, Keith Pullinger Co-founder & Deputy Chairman, The Light Cinemas, and Eddy Duquenne, CEO, Kinepolis Group, Kathryn Jacob, CEO of Pearl&Dean will join us to discuss the global outlook as cinemas look beyond Hollywood to stay open.

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1. Why is your business unique? 
   1. We believe in solutions first.  Our specialization in the evolution in the cinema & entertainment spaces allows us to execute on design & construction projects more efficiently and effectively.
2. What are the 5 most common mistakes people make when building a theatre
   1. Exhibitors don’t know the market well enough to ‘right size’ their facility ie.
      1. too big- not enough attendance to justify the fixed costs- never able to get the desired ROI. Too big c/w competitors in the market to achieve desired ROI … or
      2. too small to service their market which creates an overly busy facility and poor guest experience… this opens opportunity for competitors to build against you ….
   2. Exhibitors don’t know the business well enough to size auditoriums appropriately for the business. Ie. 1-2 large aud’s for blockbusters c/w smaller auditoriums to ‘right-size’ auditoriums for lower budget and older film product in the system…
   3. OOH movie going is often an ‘impulse buy’. Cinemas need ample (free if possible), well located parking and drop off facilities, barrier free accessibility and convenient (vertical) transportation to make the perceived and actual movie going experience ‘easy’ and as enjoyable as possible. This increases ‘turns’ ( number of visits). Ie. a happy customer comes more often….
   4. Blockbuster films do not, unto themselves, make the OOH cinema venue profitable. This equation is worsening. “Other Revenue” opportunities MUST be considered in the ‘new normal’ OOH movie ‘experience….Films pay the rent. “Other revenues” pay share holder dividends. Food, beverage, international film, gaming, experiential activations, media revenue and other new concepts must be prioritized….
   5. The old ‘normal’ of opening for business, just cleaning restrooms and popping popcorn has changed forever. The OOH movie going experience is challenged by Covid, technological disruptions, fundamental changes in the ‘film window’ model and changing consumer behavior. This is not the same business we knew for 75 years…
3. What are 3 things a person building a theatre needs to take into consideration
   1. What priority will the ‘OOH theatrical release window’ play in the future of film making/distribution…..
   2. Does the world need more theaters or should the industry prioritize ‘right sizing’ & evolving the guest experience in existing facilities ?
   3.  Negotiate flexible leased terms to protect oneself against further fundamental changes in the industry. Ie. “Day in Date” release of film.
   4. Consider hiring “Fresh Design and Construction Strategies” to help them through this new and evolved industry.
4. What other industries do you work in besides movie theaters?
   1. Our focus is the cinema & entertainment industry, and so theatres aside, we love being involved in the repurposing of underutilized spaces and alternate revenue streams for all types of OOH entertainment venues.
5.  What do you like best about the theater industry?
   1. We believe in the desire for people to want to come together outside the home and enjoy experiences and the ever changing need to evolve and adapt keeps it exciting.
6. What is one thing you have learned during COVID?
   1. The need to be fluid and adapt to the changing market.  Just like everyone else in this industry, we are having to think where the industry will be in the next 6-12 months and longer and come up with new strategies.

Feel free to reach out to Jim with any questions you may have. He answers in an extremely timely manner (unless he is on top f the world). Photo below is from when Jim recently took on a mountaintop hike! He’s got skills:)