Even as flying and physical meetings are cancelled, the show must go on for cinema trade shows. How do you re-create the show reels, product announcements and ‘buzz’ of shows like CineAsia and Expocine when you can’t actually be in Bangkok or São Paulo? We talk to the organisers to see how they have adapted to Covid times.
A special thank you to Lucy Jones from Comscore, Marcelo Lima from Tonks, and Jonathan Wolf from AFM.